The Mental Health Field Of Social Work - 1339 Words

Kathleen M. Gilbert is a social worker for Little Flower Children and Family Services in Jamaica, New York. Ms. Gilbert works in the mental health field of social work as a psychotherapist part time where she provides counseling and emotional support on Mondays, Tuesdays, and Wednesdays in the late afternoons and evenings. Alongside social work, Ms. Gilbert is an instructor at Nassau Community College. She has been employed at Nassau Community College and Little Flower Children and Family for ten years. She found out about the agency through a friend that was already in the business of social work. Beginning her college experience, she started out double majoring in both the field of public health and French, after her bachelors she was able to receive her master’s in public health. Desiring a change, she got her masters in social work and was grandfathered in as a LCSWR. At one point, she was also grandfathered in to be a CASAC, which is a credential for substance abuse and a lcohol counseling, and aided clients through all aspects of addiction and dependency. Her time as a CASAC was done through a community organization and she was the chairperson of the Brooklyn committee of alcoholism. Aside from providing psychotherapy services, she also gives referrals for adjunct services and makes home visits. Although she is no longer in the public health field directly, she has used her knowledge of counseling and education in public health to aid her in social work. Ms. GilbertShow MoreRelatedMental Health Treatment And Rehabilitation1624 Words   |  7 Pages are diagnosed with a mental illness in any given year (â€Å"Any Mental Illness† n.d.). The insights and expertise that social workers in the mental health field can provide are needed now more than ever. The following four agencies specialize in mental health treatment and rehabilitation. The Adult Mental Health Division (AMHD) of the State of Hawaii Department of Mental Health serves adults who require counseling services, those who have been diagnosed with a serious mental illness, adults who haveRead MoreCanadian Social Work Practice : A New Horizon Of Learning Essay1660 Words   |  7 PagesCanadian Social Work Practice: A New Horizon of Learning My clear and definite understanding of critical theories and postmodern thoughts provides me significant and appropriate frameworks to practice as a progressive social worker in Canadian context (Morley, 2003). My exploration of reflective practice and the fundamentals of critical self reflection approach enhanced my understanding of specific client situations. Moreover, my learning about anti-racist and anti-oppressive practice helpsRead More Social Workers in Mental Health Facilities and Outpatient Clinics 1487 Words   |  6 Pagesthinking about social work, there are different avenues that a worker can explore in this vast field. Because a social workers job is multifaceted, workers can not only integrate themselves in an already created avenue, but can also tailor a field, specifically for a need in the community. Looking at the many different fields in the area of social work, the area of Social Workers in Mental Health facilities and outpatient clinics stands out as an a rea of depth and interest. This field is importantRead MoreMental Health, Social Work, And Psychology1559 Words   |  7 Pagespsychologists made me recognize that not every professional in the field cares genuinely about mental health and the people that struggle with it. I know I can truly assist and guide individuals through the hurdles of mental illness by attending the Silver School of Social Work program at New York University. Coming to Rutgers University for my undergraduate studies has only solidified my deep love for the subjects of mental health, social work, and psychology. The courses I have taken at Rutgers such asRead MoreExamining the Skills and Traits of Mental Health Service Workers1136 Words   |  5 Pagesthe mental health of communities and society in general. Physical illnesses such as cancer, heart disease and obesity have drained medical resources everywhere much at the expense of mental health workers. Examining the characteristics of mental health care workers becomes very valuable and informative in approaching this problem. The purpose of this essay is to examine the skills and traits of a mental health service worker in order to better understand what is required to help combat mental illnessRead MoreBecoming A Social Worker : Rutgers University1593 Words   |  7 Pageslong as I can remember I have always wanted to pursue a career in social work. Helping others is something I have always been passionate about and I hope to be able to make a difference in the lives of those around me. Throughout my life, I have always been the person my friends would go to when something was wrong and they needed to talk. Growing up, I also experienced close family members struggle with addiction and mental health problems. I have seen how damaging these experiences can be on anRead MorePros and Cons of Different Fields in Social Work871 Words   |  4 Pagesthe field of social work. The field of social work is nothing new: Simon Patten coined the term social workers in 1900 (Robert 1995). Literature on aspects of the field, how to get involved in social work, and what type of work a social worker performs will be included in my research. For the purpose of this review, I will focus my research on current information, 2008 to current. The major theme of my research includes looking at the positives and negatives of different fields in social workRead MoreCareer Goals : My Career Essay1393 Words   |  6 Pagescategories which are: social, artistic, investigative, enterprising, realistic, and conventional. According to my results, my career matches are as followed: preschool, primary, secondary, and special education teacher. I am 28% social, 22% artistic, 17% investigative, 11% enterprising, 10% realistic, and 9% realistic. According to my Phoenix results, the salary ranges in this area between $18,140 - $57,530. I generally believed that I have a more noteworthy degree as a social person which ended upRead MoreSteve Titensor : A Licensed Marriage And Family Therapist1100 Words   |  5 Pagesfather-in-law, and I found our interview insightful into the mental health field. Even though he knows I am going into social work and we casually talk about his profession and experience, we’ve never discussed many of the questions from this assignment. Currently he is employed at First Step House, an organization that helps individuals struggling with substance abuse and mental health disorders as the Fatherhood Program Manager. He works with men who have children and are working on goals to regainRead MoreMental Health And Addiction Services Essay930 Words   |  4 PagesIntroduction Mental health is one of significant issues in New Zealand. The government has been making greater efforts to improve the quality and outcomes of mental health and addiction services for clients, families, whÄ nau, and communities for a number of years (Ministry of Health, 2012). According to Ministry of Health (2014a), approximately 148,000 people accessed mental health and addiction services in 2011/12. Of these, 54% were male while 46% were female. Furthermore, approximately 126,000

The Origins Of Rock And Roll - 1090 Words

â€Å"African Americans invented Rock and Roll, without their musical contributions we would not have the genre.† As an eager, attentive History 105 student I have had to opportunity to learn a great deal about the origins of the genre of Rock and Roll. The origin, even though many historians have attempted to determine exactly where it came from, is still unknown. Rock and Roll is a blend of Gospel, Jazz, Blues, Hillbilly, Rhythm and Blues and many more types of music. Throughout this essay I will try and determine if the statement first mentioned is an accurate statement, and why or why not? I am going to start off by talking about some of the genres Rock and Roll originated from. First I will talk about Blues. The Deep South in the 1920s and 1930s was the birthplace of the Blues. The Blues spoke to African Americans about the challenges they faced and how others had it worse. It flourished under the horrible circumstances of the African Americans of this time. The Blues have some very iconic African Americans who helped mold this genre and eventually Rock and Roll, for example: the Father of the Delta Blues, Charley Patton, Robert Johnson, and Muddy Waters Jazz music like the Blues came from American and only America. It has been said to be the most American music. Originated in New Orleans in the early 20th century, Jazz really took off after the first world war. Jazz was very important because it had a lot more cross over than Blues. It helped break down the racialShow MoreRelatedA Perspective Of Rock And Roll s Impact On Society1653 Words   |  7 PagesA Perspecti ve of Rock and Roll’s Impact on Society â€Å"Rock and roll keeps you in a constant state of juvenile delinquency,† stated Eddie Spaghetti; this quote captures the essence of rock n roll. It speaks it s truth about the influence on attitudes towards authority and implies how society reacted to the new revolution created by Rock ‘n roll, transforming the world into what it has become today. The music affected how people used recreational drugs, having unmarried sex, and threatened the traditionalRead MoreThe Genre Of Rock N Roll1062 Words   |  5 PagesElvis Presley, also known as the king of Rock ‘n’ roll, once said â€Å"Rock ‘n’ roll music, if you like it, if you feel it, you can t help but move to it. That s what happens to me. I can t help it.† The genre of Rock ‘n’ roll has been a part of the world since the early 1940’s. According to Just a Half a Mile from the Mississippi Bridge: The Mississippi River Valley Origins of Rock ‘n’ Roll, this genre was born in the Mississippi River Valley and moved up and down its course, including its tributariesRead MoreEssay about Sam Phillips, the Father of Rock and Roll871 Words   |  4 PagesRock and Roll has come a long way since 1952 when music business icon Sam Phillips created it. Sam Phillips is considered the father of Rock and Roll. He went against the social normality of segregated music, and produced music that he felt should be made. Even when faced with career ending criticism, Phillips continued on making history. Not only is Sam Phillips responsible for the being the origin of the seemingly everlasting Rock and Roll movement, he segregated music amidst all kinds of culturalRead MoreChanges in Musical Styles Related to Changes in Human Society1637 Words   |  7 PagesChanges in Musical Styles Related to Changes in Human Society Introduction While musics origins are lost in the mists of time, the origins of many of the popular music styles that have evolved over the centuries are more easily traced. To this end, this paper provides a review of the relevant peer-reviewed and scholarly literature concerning the manner in which music styles were affected by the introduction of the electronic age in general and the introduction of the electric guitar in particularRead MoreBand Music : Rock And Roll Music1383 Words   |  6 PagesRock and Rolls Music The United States is the origin of rock and roll music. It evolved as a popular music in the 1940’s and 1950’s from a combination of Afro-American genres such as jazz, blues, country music, gospel music. Rock and roll music has some elements that are evident in blues and country music of 1920’s. However, Rock music attained its status and name in 1950’s. Saxophone and Piano were the first instruments to be used in the performance of rock and roll music but were later supplementedRead MoreAfric The Richest Continent Essay1249 Words   |  5 Pagessavory sounds of early jazz. Louis Armstrong, one of the most recognizable late jazz musicians, was born in New Orleans and began his career there, but eventually spent time playing jazz in both Chicago and New York. Despite New Orleans being the origin of jazz, it gained its urban ties in the other cities, particularly New York City and Chicago (Aberg 1). It was in Chicago that the new style called Chicago Dixiel and, was developed. It used the double bass and guitar instead of the tuba and banjoRead MorePunk Music : The Influence Of Punk Rock Music1559 Words   |  7 Pages The origins of Punk Rock have been stated as unknown. However, true â€Å"punk† has long lived in the hearts of the youthful subcultures in America, the United Kingdom, and Australia, since the late 1960’s and early 70’s. During this time, Punk Rock, which was influenced by Rock and Roll, offered its upbeat compositions and in-your-face lyrics, which brought some intelligence to the get drunk, get laid mentality that prevailed. Much like a shot of adrenaline to a dying heart, Punk Rock regeneratedRead MoreThe Origins Of Jazz Into Hiphop940 Words   |  4 PagesThis semester we have learned about various artists that come from different genres. Learning about the Origins of Jazz into Hiphop was interesting. There are a lot of similarities between many of the artists back then with the artists of this time period. It was interesting learning about how much the music related to the social causes happening around certain time periods. It is almost as if music became a problem free zone for musicians of that time; it was an escape. Of the various artists thereRead MoreThe Nirvana Rebellion: Impact on Rock n Roll Essay1191 Words   |  5 Pagesrebellious image on stage. With their visible commercial success and cultural significance that still lasts today, Nirvana had a large impact on the evolution of Rock ’n’ Roll music, and thus is a major catalyst of change for the music industry. Before Nirvana’s reign started in 1991, the music industry was fulfilled by other fancy-dressing rock bands and strategically marketed mainstream pop stars, with no space for alternative music to establish and promote their music to wider audiences. Michael JacksonRead More Rock n Roll 20th Century Culture Essay1465 Words   |  6 Pages Rock ‘n’ roll and 20th Century Culture nbsp;nbsp;nbsp;nbsp;nbsp;According to Philip Ennis, rock ‘n’ roll emerged from the convergence of social transformations which resulted from World War II (Ryan 927). Despite its pop culture origins, rock music is arguably one of the strongest cultural factors to develop in this century. Artists such as Lennon, McCartney and Dylan defined the emotions of a generation and, in the last decade, it as even been acknowledged by members of the establishment

The Reflection Of Continued Professional Development Free Essays

This study provides a consisting critical contemplation of my learning advancement. I will discourse the subjects that I found interesting during the bringing of Research in IT faculty and which i logged during my surveies. This study is split into subdivisions which will supply an penetration into assorted subjects including the cardinal theoretical, conceptual and applied larning points that I have researched. We will write a custom essay sample on The Reflection Of Continued Professional Development or any similar topic only for you Order Now It will depict, explicate and analyze how and where my acquisition has taken topographic point and will besides bespeak any events of significance that influenced my acquisition in general and in research methods and information engineering in peculiar I will besides advert the Learning Outcomes and explicate how my acquisition relates to this. I will reflection on my old apprehension and current and explicate what I am able to make better now? What new rules have I understood? What new competencies have I acquired? What inquiries remain? What would I make following clip? What surprised me? Who and what helped? Weekly log for RIT faculty and acquisition results Below is a tabular array of my hebdomadal log that I have learnt during my faculty Lecture. The subjects that interested me are outlined in the tabular array below under â€Å" Important subjects † . The acquisition results are besides mentioned in the 3rd column. Lectureture and Date Important subjects Learning Results 1st Lecture ( day of the month 28.05.2010 ) 1.1How to pull off clip? Schedule an effectual survey program 2nd Lecture ( day of the month 03.06.2010 ) 1.2 How to make work with a squad? What is peer appraisal? Work efficaciously as a portion of squad. Critically appraise the quality of a assortment of given beginning. 3rd Lecture ( Date 10.06.2010 ) 1.3 What is academic research? What is benefit in research? We define clear research aims. 4th Lecture ( Date 17.06.2010 ) 1.4 What is beginning of literature reappraisal? Critically measure the quality of assortment of given literature beginning. fifth Lecture ( Date 24.06.2010 ) 1.5 Conducting the hunt? And What is literature reappraisal? Critically measure the research of literature study. 6th Lecture ( Date 07.07.2010 ) 1.6 What is Research position? What is Socio proficient attack? Argue the instance for a socio proficient attack to analyzing Information System. 7th Lecture ( Date 14.07.2010 ) 1.7 What is unfastened system? I learn about work centred analysis and soft system methodological analysis. 8th Lecture ( Date 21.07.2010 ) 1.8 What is supply concatenation direction? What is client relationship direction? Demonstrate an ability to choose a suited subject for probe appreciates its relationship. 9th Lecture ( Date 28.07.2010 ) 1.9 10 Lecture ( Date 05.08.2010 ) 1.1 How to pull off clip? In first Lecture I learnt about managing clip and it is really of import in our every twenty-four hours life. There are 24 hours in a twenty-four hours 7 yearss in a Lecture so all this clip how I manage this is called managing clip. Pull offing clip has three phases: ( REFERENCE ) Decide what you want to make Analyse what you are making Bettering the manner you do things Covering with the unexpected As an single I can make up one’s mind how I best usage of my clip. From the reasech I have gathered I have devised my ain scheme to pull off clip below: A ) Fix a calendar/ Prepare a Lecture schedule/ Prepare a day-to-day organiser. B ) C ) . 1.2 How to make squad works? And what is team appraisal? In 2nd talk I learnt about the squad work which is really indispensable for our every twenty-four hours life. Team work: A squad is a group of persons working together to accomplish a common end. From the predating it follows tat squad work is a procedure where by a little figure of people normally 3-10 with complementary accomplishments become committed to a common intent and a range understanding on an specific marks. The all squad members ever maintaining in touch with the identify and unity of Numberss, ( Serrat, 2009 ) . I besides learnt about Peer appraisal. An advanced signifier of appraisal what pupils are involved in the appraisal of other pupils. I besides learnt rules of giving feedback. hypertext transfer protocol: //www.ied.edu.hk/apfslt/v5_issue2/sowm/figure4.jpg Figure 1. There is a chart shown holla which indicates the relationship of the of import qualities of the meaningful appraisal. ( Mui So, 2004 ) . 1.3 What is research? How to make a research? and benifit of research? In 3rd Lecture I learnt that about research. Research: Includes any assemblage of informations, information facts for the promotion of cognition is called research. Mention? The Oxford Encyclopaedic Dictionary define research: The systematic probe into the survey of stuffs, beginnings etc in order to set up facts and new decisions. The Higher Education Funding Council For England defined research as original probe under taken in order standing. Three cardinal footings in this definition are deserving exploring- Original Addition cognition From the above definition I think research benefit is – Learning a subject in deepness Ability to work and Think independently In this Lecture I besides learnt research cogency, Research procedure and Research theoretical account besides. 1.4 What is the beginning of litateture reappraisal? In 4th Lecture I learnt about literature reappraisal and seeking the literature Literature Reappraisal: This is relevant of description of the literature to a peculiar field in a subject. It gives an overview of what has been said, who the key written are, what are the prevalent theories and hypotheses. Ib nexus. There are two beginnings of litareture which are primary and secondary ( mention ) Primary beginning of litareture are: Reports Thesiss Electronic mails -Conference studies -Some Government Publication -Unpublished manuscript beginnings Secondary literature beginning are -Newspapers -textbooks -Journals -Internet -Some authorities Publication. So from all this beginnings I can happen our literature reappraisal. Aktar, M ( 2010 ) 1.5 Conducting the hunt? And what is literature reappraisal In the fifth Lecture I learnt about carry oning hunt and this means†¦ †¦ Conducting the hunt: Restrict the extent of our hunt harmonizing the clip available. In carry oning the hunt I learnt about the cyberspace hunt engines are ( RIT talk? ? ? ) : -Google -Alta view -Ask Jeeves -A11 4 one meta hunt engines -Serious ( medical information ) -BUBL nexus I besides learnt about the pull offing the litaterure Reappraisal: Citation Relevance tree: It is a method for visually mapping the connexion betIen commendation. In each paper or article published by an writer. They will mention other paper and articles written by other writer or themselves and those paper will likewise cite others. As the connexion construct the authoritative nbrancing tree form is formed. I cab build commendation trees by utilizing a commendation index which is identifies how many times a peculiar articles has been cited and by whom. ( From Ib nexus ) From that Lectureture I besides learnt elements of good reappraisal and besides what is composing reappraisal when I write a literature reappraisal I need to care full about some points so our composing literature should be right. So I need to larn about this. 6.1 What is Research position? What is Socio proficient attack? 6th Lecture: Research Perspectives is really of import subject for research information engineering in 6th Lecture I learnt about research position. Research position: Approachs to and concluding behind, information systems reach become evident when vieId from five positions by moushowitz ( 1981 ) -Technism -Elitism -progress individuality -Pluralism -Radical unfavorable judgment ( From Lectureture notes ) I besides learnt about the Socio Techional Approach Socio proficient attack: -A combination of proficient system constituents and societal system constituents. -Provide counsel on what a better system is and how to accomplish it. -Socio proficient attack works betIen people and engineering. So the socio proficient attack is at that place for able to supply counsel on what a better system is and how to accomplish it. Aktar M ( 2010 ) 7.1 What is unfastened system? I learn about work centred analysis and soft system methodological analysis seventh Lecture: This Lecture I learnt about the Open system, what is the value of concatenation, what is concern procedure, Work centred analysis Soft Systems Methodology. Open system: An unfastened system is an province of a system in which it continuously interacts with its environment. Open systems contrast with closed systems, a system that is isolated from its environing environment. ( Lectureture notes ) 1.8 What is supply concatenation direction? What is client relationship direction? In lecture eight I learnt about average client relation direction and supply concatenation direction. . Supply concatenation direction: SCM is an Lecture etronic option to the traditional paper concatenation supplying companies with a smarter faster more efficient manner to acquire the right client at the right clip. Example: Dell Company Customer relationship direction: CRM is the conservative and Lecturetive probe of prehistoric and historic remains includes Torahs and patterns deigned to protect present and past civilization resources. Example: Sainsbury, Tesco. Contemplation In RIT faculty we learn tonss of subjects which related our I will besides advert the Learning Outcomes and explicate how my acquisition relates to this. I will reflection on my old apprehension and current and explicate what I am able to make better now? What new rules have I understood? What new competencies have I acquired? What inquiries remain? What would I make following clip? What surprised me? Who and what helped? Decision: Already the above treatment It is clear that, from this faculty I learn tonss of of import subjects which subjects helps us now and it will besides assist us in our future life. In research Information Technology faculty I have covered alot of subjects which Ire new and which will back up me throughout my surveies. From this faculty I learn how to do a log book and after completing every Lectureture I write our log book so all Lectureture sum-up I have in our log book so easy this log book help us in our assignment and this is besides a grounds this helps in our future life. In our Research Information Technology faculty category our Lectureture learn us about all land regulations for illustration in category clip do n’t speak each other, do non eat nutrient or drinks in a category room, exchange our nomadic phone so from this category I all are know about the land regulations and now I all maintain this regulations and this is really of import for a pupil. From this faculty I besides learn how to make group work and what is peer appraisal so This can assist me in my future life when I join for a work so I all plants successfully with my co-workers. How to cite The Reflection Of Continued Professional Development, Essay examples

Sql Queries and Database Implementation

Question: Describe about the Database Implementation and Queries? Answer: Section A Understanding and Implementation of the Database including queries Database management systems (DBMS) have turned into a standard device for protecting the machine client from subtle elements of auxiliary capacity administration. They are intended to enhance the gainfulness of use developers and to encourage information access by machine credulous end clients. There have been two noteworthy ranges of examination in database frameworks. One is the investigation of information models into which the genuine world can be mapped and on which interfaces for diverse client sorts can be assembled (Dietrich, 2001). Such reasonable models incorporate the progressive, the system, the social, and a number of semantics-situated models that have been surveyed in an expansive number of books and studies. A second range of investment is the safe and proficient usage of the Database management systems (DBMS). Automated information has turned into a focal asset of generally associations. Every usage implied for generation utilization must consider this by ensuring th e wellbeing of the information in the instances of simultaneous. At the point when the Oracle database was initially acquainted the choice of how with execute a SQL proclamation was controlled by a Rule Based Optimizer (RBO). The Guideline Based Streamlining agent, as the name infers, emulated a set of principles to focus the execution plan for a SQL proclamation. The guidelines were positioned so if there were two conceivable decides that could be connected to a SQL explanation the standard with the most minimal rank would be utilized (Krmer Seeger, 2009). In Oracle Database 7, the Cost Based Optimizer (CBO) was acquainted with manage the improved usefulness being added to the Oracle Database as of now, including parallel execution and dividing, and to consider the genuine information substance and dispersion. The Cost Based Optimizer analyzes the majority of the conceivable arrangements for a SQL articulation and picks the one with the least cost, where expense speaks to the assessed asset utilization for a given plan. In bring down the expense the more proficient an execution arrangement is relied upon to be. In place for the Cost Based Optimizer to precisely focus the expense for an execution plan it must have data about the greater part of the articles (tables and records) got to in the SQL explanation, and data about the framework on which the SQL proclamation will be run. This vital data is normally alluded to as Streamlining agent measurements (M., 2012). Understanding what's more overseeing Analyzer insights is a key to ideal SQL execution. Knowing when and how to assemble insights in an opportune way is discriminating to keeping up worthy execution. This whitepaper is the first in a two section arrangement on Streamlining agent insights, and depicts in point of interest, with work ed illustrations, the distinctive ideas of Optimizer measurements including with: What are Optimizer measurements Gathering measurements Overseeing insights Extra sorts of insights Optimizer measurements are an accumulation of information that depicts the database, and the items in the database. These insights are utilized by the Optimizer to pick the best execution plan for every SQL explanation (Hameurlain Morvan, 2002). Insights are put away in the information lexicon, and can be gotten to utilizing information word reference perspectives, for example, User_tab_statistics. Optimizer measurements are unique in relation to the execution insights obvious through V$ sees. The data in the V$ perspectives identifies with the condition of the framework and the SQL workload executing on it, which is clear describe by basic outline in below. Figure 1: Optimizer Measurements put away in the information word reference utilized by the Analyzer to focus execution plans Table and Column Measurements Table measurements incorporate data on the quantity of lines in the table, the quantity of information squares utilized for the table, and in addition the normal column length in the table. The Optimizer utilizes this data, in conjunction with different measurements, to figure the expense of different operations in an execution plan, also to gauge the quantity of lines the operation will deliver (Elmasri Navathe, 2004). Case in point, the expense of a table access is computed utilizing the quantity of information pieces joined with the estimation of the parameter Db_file_multiblock_read_count. You can view table insights in the lexicon view User_tab_statistics. Column measurements incorporate data on the quantity of different values in a section (NDV) and additionally the base and greatest quality found in the section. You can see section insights in the word reference view User_tab_col_statistics. The Analyzer utilizes the section measurements data in conjunction with the table insights (number of lines) to gauge the quantity of lines or rows that will be returned by a SQL operation. For instance, if a table has 100 records, and the table access assesses an balance predicate on a section that has 10 different qualities, then the Enhancer, expecting uniform information circulation, assesses the cardinality to be the quantity of columns in the table separated by the quantity of unique qualities for the section or 100/10 = 10. Figure 2: Cardinality computation utilizing essential table and segment measurements Section B Test data The Oracle Genuine Application Testing alternative and test information administration gimmicks of Oracle Database help you to guarantee the honesty of database changes and to oversee test information. The Oracle Genuine Application Testing alternative empowers you to perform true testing of Oracle Database. By catching generation workloads and surveying the effect of framework changes on these workloads before generation arrangement, Oracle Genuine Application Testing minimizes the danger of insecurities connected with framework changes (Carrera-Hernndez Gaskin, 2008). SQL Execution Analyzer and Database Replay are key parts of Oracle Genuine Application Testing. Contingent upon the nature and effect of the framework change being tried, and on the sort of framework the test will be performed, you can utilize either or both parts to perform your testing. At the point when performing true testing, there is the threat of presenting touchy information to non-generation clients in a test situation. The test information administration gimmicks of Oracle Database servers to minimize this danger by empowering you to perform information covering also information sub setting on the test information. This section contains the accompanying segments: SQL Execution Analyzer Database Replay Test Information/ Data Management The entity relationship diagram is also helpful for analysis the whole test as well as by the help of the E-R diagram we will easily find out the SQL statements or quarries. According to the case study, the E-R diagram is shown in below. Section C Specific Scenarios-Manipulate the Database One normal for a RDBMS is the autonomy of intelligent information structures, for example, tables, sees, and lists from physical stockpiling structures. Since physical and intelligent structures are independent, you can oversee physical capacity of information without influencing access to intelligent structures. For instance, renaming a database record does not rename the tables put away in it (Grust Rittinger, 2013). An Oracle database is a situated of documents that store Oracle information in relentless circle stockpiling. This segment examines the database records created when you issue a CREATE DATABASE articulation: Information documents and temp records An information document is a physical record on plate that was made by Oracle Database and contains information structures, for example, tables and records. A temp document is an information record that fits in with an interim temp file. The information is composed to these documents in an Oracle restrictive organization that can't be perused by different projects. Control documents A control document is a root record that tracks the physical parts of the database. Online redo log documents The online redo log is a situated of documents containing records of changes made to information. A database occasion is a situated of memory structures that oversee database documents. In the giving Figure (3) demonstrates the relationship between the occasion and the documents that it controls. Figure 3: Data occasion and Data documentation Where, Oracle Database Administrator's Manual for figure out how to make a database as well as Oracle Database SQL Dialect orientation for CREATE DATABASE semantics and language structure. Components for putting away Database Records A few components are accessible for distributing and dealing with the capacity of these records. The most well-known components include: Oracle Programmed Capacity Administration Oracle ASM incorporates a record framework planned only for utilization by Oracle Database. "Oracle Programmed Capacity Administration depicts Oracle ASM is also known as Oracle Automatic Storage Management. Working framework record framework Most Oracle databases store records in a record framework, which is an information structure fabricated inside a touching circle location space (Feuerstein Pribyl, 2002). All working frameworks have record directors that distribute and reallocated circle space into records inside a record framework. A record framework empowers circle space to be distributed to numerous records. Each one document has a name furthermore is made to show up as a bordering location space to applications, for example, Oracle Database. The database can make, read, compose, resize, and erase records. A record framework is generally based on top of a legitimate volume (logical volume) developed by a programming bundle called a Logical Volume Manager (LVM) (Fisher, 2003). The LVM empowers bits of various physical plates to be joined into a solitary touching location space that shows up as one plate to higher layers of programming. Raw gadget Raw gadgets are plate parts or sensible volumes not designed with a document framework. The essential advantage of raw gadgets is the capacity to perform direct I/O and to compose bigger cushions. In immediate I/O, applications compose to and read from the capacity gadget specifically, bypassing the working framework cradle reserve. Numerous document frameworks, now backing direct I/O for databases and different applications that deal with their own reserves (Dietrich, 2001). Generally, raw gadgets were the main method for actualizing Group record framework A bunch record framework is programming that empowers various machines to impart document capacity while keeping up predictable space distribution and document content. In a Oracle RAC environment, a bunch record framework makes imparted capacity shows up as a document framework imparted by numerous machines in a grouped domain. With a group record framework, the disappointment of a machine in the group does not make the record framework inaccessible. In a working framework record framework, be that as it may, if a machine imparting documents through NFS or different means comes up short, then the document framework is distracted. A database utilizes a mix of the former stockpiling components (Hernandez Viescas, 2000). For instance, a database could store the control documents and online re-try log records in a conventional record framework, some client information documents on raw segments, the remaining information records in Oracle ASM, also documented the re-try log documents to a bunch record framework. Where, the Oracle Database 2 Day DBA to figure out how to view database stockpiling structures with Oracle Undertaking Director (Venture Supervisor) as well as Oracle Database Manager's Manual for perspective database stockpiling structures by questioning database outlook. Oracle Programmed Capacity Administration or Oracle ASM Oracle ASM is a superior, simplicity of-administration stockpiling answer for Oracle Database records. Oracle ASM is a volume administrator and gives a document framework outlined solely for utilization by the database. Oracle ASM gives a few points of interest over traditional document frameworks and capacity administrators, including the accompanying: Disentangles stockpiling related undertakings, for example, making and laying out databases and overseeing plate space Conveys information crosswise over physical circles to dispose of problem areas and to give uniform execution over the plates Rebalances information naturally after capacity setup changes To utilize Oracle ASM, you apportion apportioned circles for Oracle Database with inclination for striping and reflecting. Oracle ASM deals with the plate space, conveying the I/O stack over all accessible assets to upgrade execution while evacuating the requirement for manual I/O tuning. Case in point, you can expand the extent of the circle for the database or move parts of the database to new gadgets without having to close down the database. Oracle ASM Capacity Segments Oracle Database can store an information document as a Oracle ASM record in a Oracle ASM plate bunch, which is a gathering of plates that Oracle ASM oversees as an unit. Inside a plate bunch, Oracle ASM uncovered a document framework interface for database documents (Pivert Bosc, 2012). In figure (4) demonstrates the connections between capacity segments in a database that utilizes Oracle ASM. The graph portrays the relationship between an Oracle ASM record furthermore an information document, despite the fact that Oracle ASM can store different sorts of records. The crow's foot documentation speaks to a one-to-numerous connection. Figure 4: represents the accompanying Oracle ASM ideas: Oracle ASM Circles An Oracle ASM circle is a stockpiling gadget that is provisioned to an Oracle ASM plate bunch. An Oracle ASM circle can be a physical plate or part, a Consistent Unit Number (LUN) from a stockpiling exhibit, a consistent volume, or a system joined record. Oracle ASM circles can be included or dropped from a plate gathering while the database is running. When you add a circle to a plate bunch, you either appoint a circle name or the circle is given a Oracle ASM plate name consequently. Oracle ASM Circle Bunches An Oracle ASM plate gathering is an accumulation of Oracle ASM circles oversaw as a coherent unit. The information structures in a circle gathering are independent and expend some plate space in a circle bunch. Inside a plate bunch, Oracle ASM uncovered a record framework interface for Oracle database documents. The substances of records that are put away in a circle gathering are equitably appropriated, or striped, to dispose of problem areas and to give uniform execution over the plates. The execution is equivalent to the execution of raw gadgets. Oracle ASM Documents An Oracle ASM document is a record put away in an Oracle ASM circle bunch. Oracle Database speaks with Oracle ASM as far as documents (K Sirohi, 2013). The database can store information documents, control documents, online re-try log records, and different sorts of documents as Oracle ASM documents. At the point when asked for by the database, Oracle ASM makes a Oracle ASM document and allocates it a completely qualified name starting with an in addition to sign (+) emulated by a plate gathering name, as in +disk1. Oracle ASM Degrees An Oracle ASM degree is the raw stockpiling used to hold the substance of an Oracle ASM document. An Oracle ASM record comprises of one or more document degrees. Every Oracle ASM degree comprises of one or more designation units on a particular circle. The Oracle ASM documents can coincide with other stockpiling administration alternatives, for example, raw circles and outsider record frameworks. This ability disentangles the mix of Oracle ASM into previous situations. An Oracle ASM degree is unique in relation to the degree used to store information in a portion. Oracle ASM Portion Units A portion unit is the basic unit of assignment inside a plate bunch. An portion unit is the littlest adjacent circle space that Oracle ASM designates. One or more portion units structure a Oracle ASM degree. The Oracle Database 2 Day DBA to figure out how to regulate Oracle ASM circles with Oracle Endeavor Director (Undertaking Director) as well as Oracle Programmed Capacity Administration Head's Manual for takes in more about Oracle AMS. Oracle ASM Occurrences An Oracle ASM occurrence is a unique Oracle case that oversees Oracle ASM plates. Both the ASM and the database occurrences oblige imparted access to the plates in an ASM circle bunch. ASM occasions deal with the metadata of the plate gathering and give document design data to the database occasions. Database occurrences direct I/O to ASM circles without experiencing an ASM occurrence (Du, 2011). An ASM occasion is based on the same innovation as a database occurrence. Case in point, an ASM occasion has a framework worldwide region or system global area (SGA) and foundation forms that are like those of a database occurrence. In any case, an ASM example can't mount a database and performs fewer assignments than a database occurrence. In figure (5) demonstrates a solitary hub arrangement with one Oracle ASM occurrence and two database occasions, each one connected with an alternate single-occasion database (Fisher, 2003). The ASM occasion deals with the metadata and gives space portion to the ASM documents putting away the information for the two databases. One ASM plate bunch has four ASM plates and the other has two plates. Both database occurrences can get to the plate bunches. Figure 5: Oracle ASM Occurrence and Database Occasions Where, Oracle Database 2 Day DBA to figure out how to direct Oracle ASM plates with Oracle Venture Director (Undertaking Supervisor) as well as Oracle Programmed Capacity Administration Manager's Manual for takes in more about Oracle ASM. Section D Querying of Database Using SQL Statements According to the giving entity relationship diagram or E-R diagram, the SQL quarries are shown in below. 1.create table client (client_number number(10), client_first_name varchar2(40), client_last_name varchar2(40), client_street1 varchar2(50), client_street2 varchar2(50), client_city varchar2(20), client_state varchar2(20), client_post_code number(10), client_contact number(15), client_contact_phone number(12), client_TBN varchar2(25), client_ABN varchar2(25), client_add_date date, structure_id varchar2(20), client_link hyperlink) ALTER TABLE client ADD CONSTRAINT pk_client_number PRIMARY KEY (client_number) 2. create table structure(structure_id varchar2(20), structure_description varchar2(200)) alter table structure add constraint pk_structure_id primary key (structure_id) ALTER TABLE client ADD CONSTRAINT fk_structure_id FOREIGN KEY (structure_id) REFERENCES structure(structure_id) 3. create table sector (sector_id varchar2(20), sector_description varchar2(200)) ALTER TABLE sector ADD CONSTRAINT pk_sector_id PRIMARY KEY (sector_id) 4. create table service (service_id varchar2(20), service_description varchar2(200)) ALTER TABLE service ADD CONSTRAINT pk_service_id PRIMARY KEY (service_id) 5. create table service_type (service_type_id varchar2(20), service_type_description varchar2(200)) ALTER TABLE service_type ADD CONSTRAINT pk_service_type_id PRIMARY KEY (service_type_id) 6. create table EMPLOYEE_TYPE (employee_type varchar2(20), employee_type_description varchar2(200)) ALTER TABLE EMPLOYEE_TYPE ADD CONSTRAINT pk_employee_type PRIMARY KEY (employee_type) 7. create table billing_employee (employee_number number(10), employee_type varchar2(20), employee_name varchar2(75)) ALTER TABLE billing_employee ADD CONSTRAINT pk_employee_number PRIMARY KEY (employee_number) ALTER TABLE billing_employee ADD FOREIGN KEY (employee_type) REFERENCES EMPLOYEE_TYPE(employee_type) 8. create table client_sector (client_number number(10), sector_id varchar2(20)) ALTER TABLE client_sector ADD FOREIGN KEY (client_number) REFERENCES client(client_number) ALTER TABLE client_sector ADD FOREIGN KEY (sector_id) REFERENCES sector(sector_id) 9. create table client_service(client_number number(10), service_id varchar2(20)) ALTER TABLE client_service ADD FOREIGN KEY (client_number) REFERENCES client(client_number) ALTER TABLE client_service ADD FOREIGN KEY (service_id) REFERENCES service(service_id) 10. create table employee_domain(employee_number number(10), service_id varchar2(20)) ALTER TABLE employee_domain ADD FOREIGN KEY (employee_number) REFERENCES billing_employee(employee_number) ALTER TABLE employee_domain ADD FOREIGN KEY (service_id) REFERENCES service(service_id) 11. create table billing_employee_rate(employee_number number(10), billing_rate_effective_date date, billing_rate number(20)) ALTER TABLE billing_employee_rate ADD FOREIGN KEY (employee_number) REFERENCES billing_employee(employee_number) ALTER TABLE billing_employee_rate ADD CONSTRAINT pk_employee_rate_effective_date PRIMARY KEY (employee_rate_effective_date) 12. create table billing_record(employee_number number(10), billing_date date, client_number number(10), billing_start_time timestamp, service_id varchar2(20), service_type_id varchar2(20), billing_comment varchar2(200), billing_end_time timestamp) ALTER TABLE billing_record ADD FOREIGN KEY (employee_number) REFERENCES billing_employee(employee_number) ALTER TABLE billing_record ADD CONSTRAINT pk_billing_date PRIMARY KEY (billing_date) ALTER TABLE billing_record ADD FOREIGN KEY (client_number) REFERENCES client(client_number) ALTER TABLE billing_record ADD CONSTRAINT pk_billing_start_time PRIMARY KEY (billing_start_time) ALTER TABLE billing_record ADD FOREIGN KEY (service_id) REFERENCES service(service_id) ALTER TABLE billing_record ADD FOREIGN KEY (service_type_id) REFERENCES service_type(service_type_id) 13. create table billing_on_cost_type(billing_on_cost_type_id varchar2(20), billing_cost_type_description varchar2(200)) ALTER TABLE billing_on_cost_type ADD CONSTRAINT pk_billing_on_cost_type_id PRIMARY KEY (billing_on_cost_type_id) 14. create table billing_on_cost(client_number number(10), billing_on_cost_date date, billing_on_cost_type_id varchar2(20), billing_on_cost_charge number(20)) ALTER TABLE billing_on_cost ADD FOREIGN KEY (client_number) REFERENCES client(client_number) ALTER TABLE billing_on_cost ADD CONSTRAINT pk_billing_on_cost_date PRIMARY KEY (billing_on_cost_date) ALTER TABLE billing_on_cost ADD FOREIGN KEY (billing_on_cost_type_id) REFERENCES billing_on_cost_type(billing_on_cost_type_id) The above SQL statements or queries are done in Oracle application and all the queries are compiling successfully, which is shown in below by the help of some screen shot, which is shown in below. References Carrera-Hernndez, J., Gaskin, S. (2008). The Basin of Mexico Hydrogeological Database (BMHDB): Implementation, queries and interaction with open source software.Environmental Modelling Software,23(10-11), 1271-1279. doi:10.1016/j.envsoft.2008.02.012 Churcher, C. (2008).Beginning SQL queries. Berkeley, CA: Apress. Dietrich, S. (2001).Understanding relational database query languages. Upper Saddle River, NJ: Prentice Hall. Du, G. (2011).Mastering SQL queries for SAP Business one. Birmingham: Packt Pub. Elmasri, R., Navathe, S. (2004).Fundamentals of database systems. Boston: Pearson/Addison Wesley. Feuerstein, S., Pribyl, B. (2002).Oracle PL/SQL programming. Beijing: O'Reilly. Fisher, C. (2003).The oracle. London: Hodder Children's. Grust, T., Rittinger, J. (2013). Observing SQL queries in their natural habitat.ACM Trans. Database Syst.,38(1), 1-33. doi:10.1145/2445583.2445586 Hameurlain, A., Morvan, F. (2002). CPU and incremental memory allocation in dynamic parallelization of SQL queries.Parallel Computing,28(4), 525-556. doi:10.1016/s0167-8191(02)00074-1 Hellerstein, J., Stonebraker, M. (2005).Readings in database systems. Cambridge, Mass.: MIT Press. Hernandez, M., Viescas, J. (2000).SQL queries for mere mortals. Boston: Addison-Wesley. K Sirohi, A. (2013). Optimization of Dynamically Generated SQL Queries for Tiny-Huge, Huge-Tiny Problem.IJDMS,5(1), 53-68. doi:10.5121/ijdms.2013.5105 Krmer, J., Seeger, B. (2009). Semantics and implementation of continuous sliding window queries over data streams.ACM Trans. Database Syst.,34(1), 1-49. doi:10.1145/1508857.1508861 M.,. (2012). Empirical Performance Metrics Study of Execution of Database Queries in Implementation of Web Services.Journal Of Computer Science,8(8), 1346-1352. doi:10.3844/jcssp.2012.1346.1352 Pivert, O., Bosc, P. (2012).Fuzzy preference queries to relational databases. London: Imperial College Press. Snodgrass, R. (2000).Developing time-oriented database applications in SQL. San Francisco, Calif.: Morgan Kaufmann Publishers. Tennick, A. (2010).Practical SQL queries for Microsoft SQL server 2008 R2. New York: McGraw-Hill. Van Tol, A. (2012).Oracle. Victoria, B.C.: Orca Book Publishers. Williams, H., Lane, D. (2004).Web database applications with PHP and MySQL. Sebastopol: O'Reilly. Zaharioudakis, M., Cochrane, R., Lapis, G., Pirahesh, H., Urata, M. (2000). Answering complex SQL queries using automatic summary tables.ACM SIGMOD Record,29(2), 105-116. doi:10.1145/335191.335390

SWOT Analysis of PepsiCo

Introduction Among the many techniques used to determine the market position of a business organization is SWOT analysis. SWOT analysis is used by to keep a close watch of the progress of a company and take remedial actions in case there is a need. This paper will carry out a detailed SWOT analysis of PepsiCo.Advertising We will write a custom research paper sample on SWOT Analysis of PepsiCo specifically for you for only $16.05 $11/page Learn More Background of the Company Pepsi is the second largest food and beverage company in the world in market share; it was founded in the year 1965. The company is headquartered in the city of New York. The company deals with the manufacturing and marketing of several products, these products are salt, sweet and grain based snacks and carbonated and non-carbonated beverages. The company aims at achieving growth and long term value in its operations by seeking to create competitive advantages which can be realized th rough product innovation. The company’s mainstream and trade mark product is Pepsi which is a carbonated soft drink manufactured by the Pepsi company. The company’s revenue is more than 39 million and it employs approximately 200, 000 employees. The company is made up of Pepsi Company Americas Foods, Pepsi Co Americas Beverages and Pepsi Company International. Pepsi Company Americas Foods is based in Latin America and encompasses food and snacks business including its operations in Mexico; Pepsi Company Beverages is based in North America and its beverage subsidiaries in Latin America beverages businesses while the Pepsi Company International includes all the operations in Asia, Europe, and Middle East. The strategic and business affairs of the Pepsi Company are overseen by a Board of directors. The company has been in existence for a very long time after being pioneered by Caleb Bradham, pharmacists who began to experiment with various soft drinks.Advertising Loo king for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Pepsi cola developed as a soft drink in 1898 and since then the company has grown to be one of the most recognized in the world. Since then the company has had a positive growth strategy due to its impressive presence in USA and across the globe leading to health profits and an increased market share. The company is broken into four major branches namely: Frito-lay North America, PepsiCo Beverages North America, PepsiCo International and the Quaker Foods North America. Using these markets, PepsiCo has had the largest foothold on the market. The financial position of PepsiCo is a strong. It has boasted of impressive results in the net revenue, total operating profits, return on investment and return to the shareholders. The cash flow from the operations was approximately $6.1 billion and increased earnings per share. The strong financial position is larg ely due to intense marketing undertaken by the company, product diversification and their unmatched strong presence in the USA which by itself is a large market. The company employs approximately 71, 000 employees in its international ventures and it engages in manufacturing, distribution, and the marketing of non–alcoholic beverages all over the world (PepsiCo 1). SWOT Analysis of PepsiCo SWOT stands for the strengths, weaknesses, opportunities and threats. It is one of the powerful ways of analyzing a current situation of a company. SWOT analysis examines the strong and weak areas of a company. The strengths are those factors that serve to enhance the company’s competitive advantage while the weaknesses are those factors that may hinder it. Through SWOT analysis, a firm can utilize leverage from its strengths, learn from its weaknesses and correct them, utilize the opportunities and prevent devastating threats (PepsiCo 1). Strengths of the Company Pepsi Company has s everal strategies which has enhanced its growth to being the third largest food and beverage company in the world. Among its strengths are discussed below.Advertising We will write a custom research paper sample on SWOT Analysis of PepsiCo specifically for you for only $16.05 $11/page Learn More Diversification Pepsi runs different lines of products; this diversification has enabled it to earn a lot of revenue, in this scenario, when one line of product fails in the market to gain some revenue, it can be balanced by the other divisions of the company. Pepsi has also realized a large market share as a result of its diversification and this is to the advantage of the company. This was realized as strength when PepsiCo in the North America decreased in market share, still due to other operations in other countries its revenue still increased. The diversification of PepsiCo is evident from its 18 range of brands which when combined generate a volume of sale s up to $1,000 million. Their products include â€Å"ready to drink teas, juice drinks and bottled water; other products are breakfast cereals, cakes and cake mixes† (Craw, Merchan and Feng 12). The many products that the company has give it a big advantage because of diversification of risks. Distribution Network PepsiCo has a strong distribution network. This is strength since it enables customers to easily access the company products which in turn can lead to large volume of sales. Large distribution channel guarantees wide market for the products. PepsiCo channels its products directly to the points of sales. This is a powerful strategy which includes â€Å"three pronged approach which also includes employees making direct store deliveries of snacks and beverages and the use of third party distribution services† (PepsiCo 5). Well planned distribution network has enhanced the competitive ability of PepsiCo. To strengthen their distributive capability, PepsiCo acquir ed three restaurant chains namely Taco Bell, Kentucky Fried chicken and the Pizza hut. PepsiCo can sell three products along one distribution channel which helps to reduce costs, improve their efficiency and to smooth out fluctuations which might seasonally arise as a demand for a specific product falls (PepsiCo 5). Quick Response to Emerging Trends and Issues PepsiCo has a quick response mechanism to emerging issues in the market. These issues may include health and environmental issues and the development of Pepsi generation.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Penetration to the International Market The company has expanded its operation to the untapped international market. PepsiCo and Quaker oats merged and this led to increased revenue and a better international market share. PepsiCo have strong presence in snacks market in countries like Mexico, UK, Brazil, Australia, India and Russia and they are planning to enter an emerging market in China. This will lead to additional market and revenue for the company (Olidix Consultants 4). Strategies The company is driven by concise mission statement that it presents to its employees and shareholders so as to enable them understand what the company stands for. PepsiCo drives the local America market which they have used as leverage to expand into developing markets while still maintaining its strong market base in US. They also stress the importance of the relationship between the employees and the company. The mission, objectives and strategies that are pursued by the company are a reflection of the company’s intention to enter into international markets (Olidix Consultants 8). Enough Capital The company does not suffer from capital constraints because they have large cash flow system. This has enhanced their great brands, distribution network and their innovative capabilities. Branding The conspicuous market brand of PepsiCo is Pepsi and it is one of the most recognizable and household brand in the world ranked as interbrand. In the year 2006, Pepsi was ranked as position 26th in the list of top 100 brands in the world. Pepsi averagely makes $15 million from sales proceeds. The Pepsi’s brand is joined by other PepsiCo brands like the diet Pepsi, thirst quencher, Lipton Teas and Gatorade Mountain Dew among others. The brand dominance facilitates product loyalty and enhances repetitive sales which can contribute to approximately $15 million in annual volume of sales (Craw, Merchan and Feng 3). Better Marketing Strategy Pepsi has one of the world’s bes t bottling systems. This has enhanced its reputation on the international scale hence enabling it to transact business at the global scale while on the other hand it maintains its local presence. Implementation The company has a strong implementation strategy. The success of the company is due to its enough revenue base and stable market. Their implementation strategy include how to enter into new markets, how to improve employee relations and contemplating on how to reduce expenditure while maximizing costs. Services Quality PepsiCo exercises great care so as to ensure that high standards are maintained every day. This is applied to their products, packaging, and marketing. The company always aims at achieving the best for their customers since, according to their policies, customers deserve better and quality services and products. Consequently, this quality is manifested in their manufacturing and bottling process so as to meet manufacturing standards. They adhere to quality proc edures in their manufacturing and packaging. This is realized by ensuring that each bottle is subjected to a process of testing and inspection. This quality control measures are necessary to ensure that the integrity of PepsiCo and its products are maintained (Sparks, Meack, Hillstrom and Cervantes 4). Weakness of the Company Focus Due to the diversified market, the company has tended to have divided concentration on each of its products unlike its competitors who only have focus in one line of goods. This has negatively affected the sales of the different products by the company. PepsiCo has found it hard to inspire a direction and a vision for a large global economy. It is evident that majority of their products do not bear the names or the logo of the company (Olidix Consultants 8). Overdependence on Wal-Mart PepsiCo sales depend majorly on its sales to Wal-Mart. This sale represents approximately 12 percent of its overall net sales. Wal-Mart is undisputedly Pepsi’s larges t customer; this implies that the business fortunes of Pepsi are influenced by the ways that Wal-Mart does business. The low price theme of Wal-Mart has the impact of forcing Pepsi to lower their prices (Olidix Consultants 6). Overdependence on the US market Although Pepsi has an international presence, it is estimated that almost more than 50 percent of its sales revenue are from the US market. This overreliance and concentration on the US market leaves PepsiCo at a susceptible position in the event of changing market conditions. The economic recession that hit the US market in the year 2008 greatly affected the sales of PepsiCo. Consequently, the large US customer base has the effect of weakening PepsiCo bargaining power hence leading to decreased revenues (Craw, Merchan and Feng 7). Low Productivity By the year 2008, Pepsi company had close to 198, 000 employees. The revenue per employee totaled to $219, 439 which was comparably low when compared with that of its competitors whic h is an indication of low productivity. In the productivity volume, PepsiCo is far much behind Coca-Cola in the international market and hence they are unable to meet the elastic demand. Image Damage PepsiCo has suffered from image problems due to the recall of its products. In the year 2008, contamination by salmonella forced the company to call back some of its products which are already in the market; this followed another event of the explosion of its diet Pepsi cans in 2007. Such eventualities damage the image of the company and subsequently reducing customer confidence in PepsiCo products. The company has also been blamed for presence of pesticide residues in one of their products in the Asian market. Opportunities of the Company Efforts to Penetrate Emerging Markets The company has attempted to tap into the newly emerging international market through PepsiCo International. The company should strategize on ways to enter into new markets instead of wasting resources on the mark ets which are already captured. This will give PepsiCo an upper hand over its competitors; â€Å"PepsiCo is in the process of rolling out $1billion investment in China and further $500 million investment in India† (Sparks, Meack, Hillstrom and Cervantes 1). All these are initiatives to widen its international market and to reduce its dependence on the US market. The company has also plans to massively invest in Brazil and Mexico (Sparks, Meack, Hillstrom and Cervantes 1). Introduction of Pepsi Generation Theme The introduction of PEPSI generation theme for its products provided a perfect opportunity for PepsiCo. This is aimed at reaching the younger generations so as to endear them to be lifelong Pepsi drinkers and to nurture product loyalty. This opportunity of designing new trends can be endless but it serves to attract young people. Surfacing Issues PepsiCo finds opportunity in emerging issues like health and environment. They seize this opportunity by quickly responding t o these concerns as they emanate. This appeals to the consumers and further enhances its share in the market. The company has prospects in this area because of its potential as a corporate body. Broadening of its Product Base The company seeks to address some of its problems and potential weaknesses. This includes moving away from dependence on the US market and the acquiring the leading juice company in Russia called Lebedyansky and also acquiring of V water in the UK. The company has also â€Å"continued to broaden the base of its products through the introduction of True North Nut Snacks and increasing of its Lipton tea venture with the Unilever Company† (Sparks, Meack, Hillstrom and Cervantes 3). All these plans have widened the market share of PepsiCo and enabling the company to regulate into the dynamic ways of life of the clients. Growing Snack and Bottled Water Market It has been observed that the company has a huge potential in the snack and water market: The company is in a better position to take advantage of the growing market of snacks and bottled water which has been projected to be worth approximately $24 million by the year 2012. The company’s products like the Aquafina and Propel are better established and are in a position to surge upwards in terms of market share and sales. (Sparks, Meack, Hillstrom and Cervantes 3) Its large chains of snacks could also benefit from the growing savory snack market in the US which has been projected to reach 27 percent by the year 2013 which is a market growth of $28 million (Sparks, Meack, Hillstrom and Cervantes 3). Increasing Trend towards Health Food The world is experiencing an unprecedented trend for demand for health food. The ability of PepsiCo to adapt to these market trends towards health food could enhance its competitive advantage and will take its place as a socially responsible producer. Since this requires a lot of money that can be unmet with the current economic climate. People have become health conscious and hence they have a passion and preference for health foods and drinks. There is a growing market for healthy food products which the company needs to tap into. Internet Marketing The surging opportunities on the internet provide an opportunity for online marketing and advertisement which could be placed on the boxes and shelves of chain stores so as to tap into a wide market. In this age of communication technology, internet advertising and online marketing is indispensable. Internet promotion such as banners, adds and key words will increase the volume of sales. Their computerized manufacturing, ordering and packaging system will increase their efficiency. Threats of the Company Competitors PepsiCo has many competitors in the US as well as outside the US. It has been observed that most of the competitors engage in one product range; this provides the competitors an advantage of handling one line of the product in the market. Failure by PepsiCo to con sider it a threat may result to its diminishing market share. Coca-Cola particularly is PepsiCo’s number one competitor in the market and products innovation, others are Kraft foods and Groupe Danone. It is also observed that unhealthy competition may negatively affect the company. This was evidenced when Coca-Cola surpassed PepsiCo in juice sales. PepsiCo for example is far much behind Coca-Cola in the international penetration and market share, this has made it hard for it to compete substantially with Coca-Cola’s strong presence, strong brand identity and strong customers’ loyalty. High level of competition might result into losing of market share in the event that other companies adapt to the business environment faster. The company also competes with Cadbury Schweppes and other competitor companies which have sound financial management and are well run. This might stretch the resources of the company. In the mineral water segment, the company has to content with strong competition from Nestle. All these fierce competition is largely due to the fact that food and beverage industry has come of mature age (Craw, Merchan and Feng 7). Emerging Environmental and Health Threats These are new sources of threats to PepsiCo; more and more clients are adopting better eating methods whereby fast foods which PepsiCo among other companies offer. Declining Carbonated Drink Sales The sales of soft drinks have been predicted to decline by approximately 2.7 percent in the year 2012 which represents a drop of $63, 460 million in market value. Government Regulation Government regulation may affect the sales of PepsiCo: â€Å"It is anticipated that government initiatives related to environmental, health and safety may have the potential to negatively impact PepsiCo† (Sparks, Meack, Hillstrom and Cervantes 4). These government measures will likely alter the state of manufacturing, marketing and distribution of food products. First round examination on the acrylamide have indicated that it may likely cause cancer when it is used in large quantities. Therefore, if the company has to comply with these government rules or regulations and measures, it will be prompted to add labels to its products or to where its products are sold, and these will likely have an impact on PepsiCo (Sparks, Meack, Hillstrom and Cervantes 4). Potential Labor Unrest Arguing from the past record, PepsiCo is prone labor disruptions. In the year 2008, for example, there was a massive strike by the employees of Indian operation which paralyzed operations for almost a month leading to disruption of the manufacturing and distribution network. Recession and Economic Instabilities The ongoing recession in majority of the countries and the unexpected currency dynamics have had a lot of impact on the operations of PepsiCo. The global economic recession that hit the US in 2008 and 2009 led to considerable decline of revenues for the company which highly depended o n the US market. The company sells its products at expensive prices than their competitors. This can limit the poor or the lower income people from purchasing PepsiCo products (Sparks, Meack, Hillstrom and Cervantes 5). Works Cited Craw, Ford, Merchan Jennifer, and Feng Park. Coke vs. Pepsi. Computer Lab Nevada, n.d. Web. Olidix Consultants. The Pepsi-cola company competitive analysis. Slide Share, n.d. Web. PepsiCo. History Overview. PepsiCo Website, n.d. Web. Sparks, Aaron, Meack Cherokee, Hillstrom Elly, and Cervantes Sandra. PepsiCo Portfolio Marketing. PepsiCo Report, 2008. Web. This research paper on SWOT Analysis of PepsiCo was written and submitted by user Maya Pierce to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Starting All Over essays

Starting All Over essays Ray Bradburys the Martian Chronicles is a futuristic story about space travel, invasion and planet colonization. Analyzing characters in this twenty-eight-chapter novel is extremely difficult because every chapter includes different characters, which are oriented to form the plot. Each chapters characters are used to show the founding of the planet Mars, the colonization of it, the destruction of Earth and almost the whole human race, and finally the rebuilding of the human civilization on Mars. The story starts off in the year of 1999 and ends twenty-seven years later in 2026. Ray Bradbury doesnt just tell his story from the point of view of the space travelers and the colonizers, but from angry Martians who were trying to kill the humans or Martians later on who were just having a conversation with a human about Mars, also people seeing the great colonial change happen. Captain Wilder was the captain of the fourth expedition to Mars from Earth. The three expeditions before had failed because either the Martians tricked and killed the earthlings or the earth people were thought of as mentally ill and sent to a hospital on Mars. Later on in the story when there are towns on Mars, the very few Martians are not discriminated against because the people on Mars were kind people who were in search of new things and seeing Martians was rare. Luckily the minor human sickness, chicken pox, had killed off most of the Martians accidentally. Captain Wilder and his crew explored the planet and responded to Earth to say that the missions were successful, and with only a few complications. Captain Wilder with his Crew of Jeff Spender, Hathaway, Sam Parkhill, Cheroke, Gibbs and a few other men help begin to portray the theme of the story, by finding Mars and seeing that it was safe (this was in the beginning of the story, but in the last several chapters they a ...

Promotion Research Paper Example | Topics and Well Written Essays - 750 words

Promotion - Research Paper Example Promotions always play a vital role for every organization. It is a way to communicate to the buyers about product and product policies. Through this, the buyers get an idea about product and its value to them. In others words, it provide information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media communication, sponsorship, sales force and lots more. It is a major airline carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge network of domestic and international. The flights are schedule throughout U.S.A, Europe, the Caribbean and Asia. Promotion objectives for any organization are same. Promotion of product or service is done only to raise the sale of it in market. Others objectives are information about product or service to the buyers and its good features. The main objectives of American airline are to increase in sales and retention of customers. This is done through with good promotion activity, where they provide information about their services and features. They promote themselves with help of communication channels in large number. The communication channels are news releases (in this they tell about their financial reports, their new strategies), press kits (used to tell about their features and technology), multimedia library (eg. Television advertising, mms clips) and social media (eg. facebook, tweeter, LinkedIn, Google +, YouTube, instagram and lots more) The way of promotion is very unique, which attract the buyers. Even though, they have launched loyalty program for frequent flyer which is also attracting strategy of promotion. According to the Corporate Responsibility Report, The American Airline has done good work in social and economic aspects, which gives a good footprint into market. Delta Air Line, a big name in this

Personal statement Essay Example | Topics and Well Written Essays - 1000 words - 1

Personal statement - Essay Example To be specific, my father is the president of a local bank in China. My father and mother have always been interested in their jobs, and they frequently used to discuss financial problems and solutions. In addition, when I was a high school student, I used to look through books beyond my textbooks. For instance, I used to read my parents’ books related to management and business law. Obviously, these books were useful to them as bank employees, and they were stimulating to me as a person developing an increasingly deeper interest in economics. Gradually, I came to realize that learning economics could help me to have a secure life in the future. My work experience and internship include some basic work in a local bank in China. For example, during last summer vacation, I worked as a teller. This helped me to have practical experience in dealing with customers. Moreover, this internship helped me to acquire the basic skills that are essential to a bank employee. Now, I realize that work experience and internship are most helpful for an individual who is aiming to be a bank employee. So, I gained the basic skills in customer care, especially the skill to deal with short-tempered customers. My core courses at City College have included macro-economics, micro-economics, Statistics, Calculus- Biology, Social Science and Business. These courses have helped to develop my interest in the major. For instance, all these courses, except Social Science, are related to the theoretical area of banking. On the other side, Social Science relates to the practical matter of customer relations. The course subjects like macro-economics, micro-economics, Statistics, Calculus at City College and major requirements at the University of California are same. Besides, I am particularly interested in macro-economics and micro-economics, especially the theories like Classical Economics and New Classical Economics and theory of Demand. The classes at City College sparked my curiosit y in the subject in part because macro-economics was familiar to me. Later, I discussed this matter with my parents and they encouraged me in my habit of reading books. The lecture classes at City College have also helped me to grasp new concepts and even to develop some ability to predict the ups and downs in the banking sector. Prompt #2 In China, one’s family is the most influential factor in one’s individual growth and development. As far as I am concerned, my family is clearly the most important motivation behind my personal growth. However, when I immigrated to the United States of America, I discovered the amalgamative power of American culture. For instance, it would seem that an individual who is so close to his or her family might face a number of problems on his own in a different culture. In America, however, I did not feel any difficulties because it is a multicultural society. Larry L Naylor opined that â€Å"In fact, many Americans believe that culture does come from their families where they learned their family traditions and their heritage† (1). I was aware of the fact that I needed to let myself be absorbed into the core of the American society. To be specific, personal qualities like receptiveness and open-mindedness can be helpful for an individual to accept a different culture. As an open minded individual, I was able to gain a number of friends at the College. Besides, the multicultural atmosphere of the College campus helped me to be open-minded and receptive towards others who are from

Free Trade and Fair Trade Research Paper Example | Topics and Well Written Essays - 250 words

Free Trade and Fair Trade - Research Paper Example ng trade and therefore facilitating economic growth and development while fair trade aims at empowering the disadvantaged groups and helping them to improve their living standards. The two concepts also differ in the individuals that they benefit because while free trade benefits established traders in the global market such as multinational corporations, fair trade benefits marginalized economic players, especially in less developed countries. The scope of the two concepts also identifies antagonizing effects. While liberalization such as lowering of tariffs and elimination of trade barriers characterize free trade, fair trade identifies restrictions that may aim at restricting entry of more efficient prayers in a given market segment (Fair Trade Resource 1). Free trade identifies eliminated regulations and restriction in a market with the aim of promoting trade and economic activities while fair trade involves establishment of restrictions and regulations with the aim of protecting a marginalized group in a market. Fair Trade Resource. â€Å"How does fair trade differ from free trade?† Free Trade Resource. N.d. Web. February 4, 2014.

The background of Hai-O in Malaysia

The background of Hai-O in Malaysia Background of the Company Hai-O is one of the leading traditional healthcare companies in Malaysia, competing in the niche of traditional Chinese medicine. In the first chapter, this paper will discuss the background of the company in general to further illustrate the business nature of the company. This will provide the basis for the further discussion of Hai-Os business strategy. Introduction Hai-O is a local group of companies that operates in the business of traditional Chinese medicine. Hai-O Group of Companies (the Group) comprise of a few business divisions in the corporate structure. All of these divisions operate in the core business of Chinese healthcare products that include herbal medicines, pharmaceutical products as well as health food. Hai-O divisions include multi-level marketing (MLM) wholesaling, retail stores, as well as manufacturing. The Group has also diversified into a few other industries such as advertising services and leasing of machinery. Problem Statement For thousands of years, traditional medicine has been used in some communities for health cures and remedies. As it has been re-introduced in the modern world, there has been a growing debate on its effectiveness and potential side effects. This causes a rough ride for Hai-O as a traditional medicine provider. One of the challenges arise is the lack of international standards and evaluation methods for the efficiency of traditional medication because of international diversity of cultures and regions. As a result, many countries do not have national policies and regulations for traditional medicines. And there is also an issue of disparity in definition and classification for traditional medicine therapies. Some countries may define an herbal product as food supplement while others may accept it as herbal medicine, making international access and global product distributions a challenge to abide for Hai-O Group. There is also limitation for traditional medicines in terms of safety and quality. This is due to the complex nature of the methods for research and evaluation. For example, the safety and quality of finished herbal medicine products require tests on their resources which at one point can comprise hundreds of natural constituents. And the handling of these elements also needs to be evaluated. Products of traditional medicine are produced form natural elements which mostly are collected from wild plants. Scarcity of resources could also be an issue for business practices, not to mention the social threat they might face because of destructing of natural resources. Aside from growing competitions from other extension of healthcare business, Hai-O Enterprise Berhad needs to address these challenges and issues in its strategy to exhilarate growth and expansion. Problem Questions Writing this case will aim to answer a few questions that arise in the problem statement above. Some of the questions are: What is Hai-Os strategy to tackle the negative aspects of TCM? Why does Hai-O employ its current business strategies? How does Hai-O plan to expand into international market? How does Hai-O sustain its growth despite the challenges and threats? Case Study Objectives Objective of this case study is to critically analyse the: Business strategy; Strategy formulation; and the Issues and challenges faced by Hai-O Group in its business strategy Upon completion, this study will help to understand and clearly identify the business strategy of Hai-O Group. Through the case analysis, Hai-Os strategy formulation will be carefully examined and this will guide the finding of the critical issues and challenges of its business strategy. Companys Overview Hai-O was established in 1975, and has become a famous household name in Malaysia ever since. Originally, the Company offered an assortment of Chinese medicines and healthcare products. Much later, the business expanded and grew into Hai-O Group of Companies. It first made its way to Bursa Malaysia Securities Berhad in the year 1996, by being listed in the second board of Bursa Malaysia. The Group has 5 principal business that are multi-level marketing, wholesaling, retailing, manufacturing and medicinal clinics. The Group was the first traditional healthcare company listed on the stock exchange. It was listed into the main board of Bursa Malaysia on 2007. Expert in its niche, Hai-O has managed to build extensive and efficient distribution network for the past three decades. As part of its services, the Group is also practising integrated health services which combine the traditional Chinese medicine clinic services and non-decocted Chinese herbal consultation in their retail stores. These services were collaboration with its joint venture partner, Beijing Tongrentang Co Ltd, a big TCM provider in China. History of Hai-O Hai-O Enterprise Bhd was founded by Mr. Tan Kai Hee in 1975. He was an assistant secretary-general of the Labour Party in 1960s and was arrested under the Internal Security Act (ISA) from 1965 to 1973. Only 28 years old at the time, Tan was optimistic despite the unfortunate circumstances. Finding job after the detention was not easy, and this leads him to the idea of organising other ex-comrades to venture into China trade. And so they set up Hai-O in 1975 and started operation in Klang. The business was soon became a word of mouth among friends and supporters. Due to a lot of hard work and high optimism, the Group was able to break even within the first year and all of the key historical and inspirational accomplishment took place itself in the first year it was introduced. Throughout many years of operation, the Group has earned a lot of awards for their remarkable performance. Such recognitions are awarded to all the top performing companies within the Group. The Group take pride in its achievements which have help instil good confidence among its investors and customers. Awards and recognitions received by Hai-O Group are: Hai-O Enterprise: Best Small Capitalisation Company (Malaysian Corporate Governance Index 2009) by Minority Shareholder Watchdog Group (MSWG) Hai-O Enterprise: Best Return to Shareholder Category First Runner Up Award by Malaysian Business CIMA Enterprise Governance 2009 Hai-O Enterprise: Best Under a Billion Award by Forbes Asia 2009 Hai-O Enterprise: Ranked no. 6 in Top 100 Listed Company In Terms of Shareholder Values Creations 2008 by KPMG and The Edge Hai-O Enterprise: Best Under a Billion Award by Forbes Asia 2008 Hai-O Raya: The Brand Laureate 2008-2009 under the Product Branding for Traditional Chinese Medicine category Hai-O Marketing: Malaysian Business Ethics Excellence 2008 recognition certificate by Ministry of Domestic Trade and Consumer Affairs Hai-O Raya: Malaysian Business Ethics Excellence 200 recognition certificate by Ministry of Domestic Trade and Consumer Affairs Hai-O Enterprise: Best Under a Billion Award by Forbes Asia 2007 Hai-O Marketing: Outstanding Contribution Towards Developing Bumiputra Entrepreneurs 2007 recognition certificate by MECD Hai-O Raya: Superbrand 2003/2004 Hai-O Raya: Malaysian Book of Records: Greatest Number of Traditional Healthcare Chain Stores in Malaysia 2001 Hai-O Raya: Golden Bull Award: Malaysias Top 100 Outstanding SMEs 2003 Hai-O Raya: Enterprise 50 by SMIDEC and Deloitte 2003 Top Malaysian Small Cap Companies (100 Jewels 2007) by OSK Investment Bank Bhd Hai-O Marketing: 13 Years Membership with Direct Selling Association Malaysia 2007 Diamond Club Award for Excellent Performance 2002, 2003, 2006 GMP Status and ISO: 9001certification by SG Global Biotech Sdn Bhd U.S. FDA Facility Registration certificate by SG Global Biotech Sdn Bhd Source: http://en.hai-o.com.my Vision, Mission and Corporate Values The Group ultimate goal is to become a premiere healthcare company in Malaysia. Focusing on it, its vision reads: We aim to become the premier healthcare company in Malaysia and thereby bringing the greatest value and pride to our customers, business partners, employees and shareholders. This explained that their vision of being the leading healthcare company are much focused on delivering value to each key element that make up their business, internally and externally. Hai-O has strived over 35 years to take the brand name beyond the image of Chinese medicine. The Group genuine interests in healthy culture boost their spirit to promote humans well-being with the mission statement that reads: We are committed to promoting healthcare culture and improving humans well-being. Such vision and mission is incorporated into the Groups corporate value. Hai-O means seagull in Mandarin. It is a metaphor that the Group will soar high and the Group incorporated its corporate values in the word seagull itself and the image of a seagull is embedded in the Groups company logo. Their 7 core values are: Social responsibility; Hai-O strives to repay society by helping those in needs through actions and monetary support. Excellent service; Hai-O strives beyond customers expectations to give excellent quality products and superior service. Attitude; Hai-O strives to sustain a positive attitude in every dimensions of the business at any circumstances it faces. Unity; Hai-O strives to unite its organization as one big family in Malaysian culture of different races to achieve its goals in the challenging business world. Growing; Hai-O strives to capitalise on its competitive advantage and knowledge to ensure continuous improvement and growth. Loyalty; Hai-O strives to be loyal to its business partners and its commitment to convey good results to the customers as well as the shareholders. Learning; Hai-O strives to build a knowledge-based working environment by collecting its resources together to achieve goals to educate consumers on healthcare and to contribute to the research and development in the biotechnology and pharmaceutical science. Figure 1: Hai-Os Company Logo Image source: Adapted from http://en.hai-o.com.my Strategy One of the obvious strategies to market its product was the Group formation of Hai-O Marketing Sdn. Bhd. in 1992. This subsidiary company is targeted to market Hai-Os products through multilevel marketing. Products that are sold through this company are health food, wellness and beauty products. This strategy of has boosted the Groups business substantially and has brought a huge exposure for Hai-Os brand into the consumer market. Although the business move has brought a giant impact, the Group fundamental strategies still remain in three main criteria; choosing the right product, targeting the Bumiputra segment and venturing abroad. Hai-O sources raw materials for its product from the main land China. TCM market in China is saturated and the products are variety. But Hai-O is devoted to solitary select the right ones to bring into its product line. Only importing patented products that are approved by the Ministry of Health, the Group built its clients trust by selling genuine quality products at a fair price with Hai-O branding. In 2002, links to China were further consolidated in a partnership with Peking Tongrentang, a renowned company with a 338-years history and is famous for working for the emperor during the Qing dynasty. Other than that, the Group also signed a sole distributorship agreement in 2007, with Yunnan Baiyao Group Co Ltd. Since the setting of its MLM division, Malay consumers have constituted a large segment of its market as well as its sales force, which has result in a remarkable transformation for Hai-O as a group. The concept of MLM suited the Bumiptra market very well. Famous product among the Malay consumer is the Pur Er tea which is considered as a wonder tonic with abundant health benefits ranging from removing toxins to improving blood circulation. Achieving reputation among Malay consumers has changed the Groups image from previously a mainly Malaysian Chinese trade. As a result, the brand is more accessible and well received by other citizen in Malaysia. As the power of traditional medicine is showing evident results in todays healthcare industry, the Group decided to take the business abroad by penetrating the lucrative markets of China and Indonesia. A joint venture company has been set up in Jakarta and has started business in August 2009. As for China, the Group is in the midst of obtaining the necessary rights and licences to promote Malaysias traditional medicines and health products such as Tongkat Ali, and Kacip Fatimah in its local market. Venturing into the international market is a strategy that the Group hope will help to expose their brand even further as well as promote traditional Chinese medicine to a higher level. Corporate Structure Figure 2: Hai-Os Corporate Structure Source: http://en.hai-o.com.my Wholesale Division As a second largest contributor to the Group, the wholesale division have secured exclusive agency rights for importing and distributing of more than 200 branded products from China under the company names Hai-O Medicine Sdn. Bhd., Kinds Resources Sdn. Bhd., Grand Brands (M) Sdn. Bhd., Chop Aik Seng Sdn. Bhd. and Vintage Wine Sdn. Bhd. These products include a wide range of traditional Chinese medicines, teas and wines that are distributed through Hai-Os multi-distribution channels. These channels offer a broad access to Chinese medical halls, hyper/ supermarkets, convenience stores, retail outlets and restaurants. Direct Selling Division The direct selling division, also known as the MLM division has been the Groups fastest growing segment since it is first introduced in 1992. Operating under the company name Hai-O Marketing Sdn. Bhd., the division has a strong distribution force that helped the company to emerge as a leading local direct selling company. Hai-O Marketing Sdn. Bhd. is now serving over 34,000 distributorships, through more than 50 distribution centres throughout Malaysia. With the product mix ranging from healthcare to household products, Hai-O Marketing Sdn. Bhd. also owns a subsidiary company, PT Hai-O Indonesia which took up a 60% stake in a joint-venture company with an Indonesian partner. The company has started business in August 2009, selling products manufactured from Malaysia. Retail Division The Group has over 60 chain stores in major cities and towns across Malaysia. These chain stores carry an extensive range of traditional Chinese medicines, teas, wines and other healthcare products. Operating under the company name Hai-O Raya Berhad, the Group also owns retail counters in some of major supermarkets namely Carrefour and AEON Jusco. These outlets provide consultations on herbs and TCMs by professional herb masters. Hai-O Raya Berhad also provides a franchise program for entrepreneurs who are interested in operating a professional TCM store. In 2002, the Group expanded to also offer integrated clinical service under the company name, Peking Tongrentang (M) Sdn. Bhd. This integrated clinic is a joint-venture between Hai-O and Beijing Tongrentang Co Ltd, the largest producer of traditional Chinese medicine in China. Besides that, the Group also owns another subsidiary company that offers extensive traditional Chinese medicine products and service, Hai-O Polaris (M) Sdn. B hd. Manufacturing Division Realizing the importance and the fast growing demand of traditional Chinese medicine in the country, the Group made a decision to open up its own pharmaceutical manufacturing plant in 1994. Operating under the name SG Global Biotech Sdn. Bhd., it was the first traditional medicinal manufacturer that complies with the Good Manufacturing Practice (GMP) standards in the country. The companys obligation to quality assurance has obtained the qualification under ISO 9002 in 1999 and ISO9001: 2000 in 2002. Its core businesses is producing and processing of herbal and other health products and SG Global is also active in a lot of research and development activities. The company shared the technology and expertise with China and several local counterparts in Malaysia. Riding on the potential growth of the research and development area in herbal and traditional medicine in Malaysia, the Group extended its operation into another subsidiary that focuses on laboratory research to increase product innovation. QIS Research Laboratory Sdn. Bhd. is established to offer a full service in analytical laboratory, microbiology and chemical analysis of traditional medicine. QIS Lab is accredited to ISO 17025 by the Department of Standard Malaysia (DSM) of the Ministry of Science and Technology. In the past years, the Group has also ventured in several other business segments. Other subsidiary companies include Seagull Advertising Sdn. Bhd., Hai-O Credit and Leasing Sdn. Bhd., Sri Pangkor Credit and Leasing Sdn. Bhd., Hai-O Energy (M) Sdn. Bhd. and Hai-O Properties Sdn. Bhd. The Group other supporting businesses involved the leasing of machinery and equipment, advertising services, investment holding as well as insurance agency. Corporate Governance The Board of Directors of Hai-O Enterprise Berhad (the Board) embraces the value of the Malaysian Code of Corporate Governance which outlines the ethics and the best practices on corporate governance. In regards, the Board is dedicated to make sure that the corporate governance principles are well practiced and well observed throughout the operation of Hai-O Group in order to ensure integrity and professionalism within the organization to safeguard shareholders investment and value. Composition of the Board The Board of Hai-O Group is consists of 8 members, comprising of 3 Executive Directors and 5 Non-Executive Directors. 4 of these Non-Executive Directors are Independent Directors who act as independent advisors. This composition meets the terms with the Listing Requirements of Bursa Malaysia Securities Bhd which requires one-third (1/3) of the Board to be Independent Directors. The Executive and Non-Executive Directors functions are defined clearly. The Executive Directors capacity is to administer the Groups operations and execute the operational and corporate decisions while the Non-Executive Directors offer the Company with necessary opinions and decisions. Formulation of the Groups strategies and policies are shaped from the combination between the expertise of the Independent Non-Executive Directors and the skill and wisdom of the Executive Directors. If a conflict of interest is likely to arise, it is the obligation for the director concerned to declare his interest and withdraw from the process of the decision making. The same formula is tailored to the responsibilities between the Chairman and the Managing Director in order to maintain a balance of authority and accountability. The Chairman provides a general leadership to the Board without restricting the principle of collective responsibility for Boards decisions. And the Managing Directors principal responsibility is to formulate the business strategies and to employ the corporate decisions as well as to administer the overall business operations. The Boards composition represents a mix of skill, knowledge and expertise that are significant to the activities of the Group. The Board meeting is held once every 3 months. The Board entrusted the Nomination Committee with the necessary responsibilities to appoint and re-elect the directors. This committee is comprises of Independent and Non-Executive Directors and is responsible to recognize and pick potential new directors and propose nominations to the Board. The Board also recognizes that constant learning is critical for its members in order to gain insights into the state of economy, technological advances, regulatory updates and management strategies. Thus all the Directors of the Company have to complete the Mandatory Accreditation Programme (MAP) which is compulsory for the Listing Requirements of the Bursa Malaysia Securities Bhd. The Directors will continue to undertake other significant training programmes and the Continuing Education Programmes (CEP) to supplement and maximize knowledge in the latest statutory and regulatory developments. This is also to assist them in keeping abreast with developments in the business environment in order to enable them to uphold their responsibilities more effectively. Directors Remunerations A remuneration Committee was set up by the Board to manage the Executive Directors remuneration package. The committee members are majority consisting of the Non-Executive Directors. This remuneration package is based on the Groups results apart from the individual directors performance. The committee meeting is held frequently as required to resolve all aspect of remuneration as well as terms and conditions of service of the Executive Directors. Level of the remuneration is structured as such to motivate and encourage the Directors to run the Group at the top of their performances. And the compensation for the Non-Executive Directors is subjected to the Boards decision as a whole. The fees for both the Executive and Non-Executive Directors are approved by the shareholders at the Annual General Meeting (AGM). Shareholders and Investors It is important to public listed organizations to inform the current status of the Group to the shareholders, stakeholders as well as the general public. Hence, the Group has been keeping up a constructive and active communication policy which enables the management and the Board to communicate effectively with its shareholders. The Groups website, www.hai-o.com.my is one of the channels available for corporate information to assist shareholders and investors to assess their investment decisions. The Groups AGM proceedings are open to all shareholders to promote transparency. Shareholders are also invited to attend any Extraordinary General Meetings which are announced through circulars and notice of meeting whenever it occurs. Accountability and Audit An Audit Committee is set up to manage the annual financial statements of the Group. This committee is responsible to ensure that the statements are complied with the requirements in the valid accounting standards in Malaysia under the Companies Act, 1965 as well as the Listing Requirements of Bursa Malaysia Securities Bhd. The committee is also accountable to establish an appropriate and transparent relationship with the Groups internal and external auditors. The Board also recognizes the significant of financial controls, operational and compliance controls as well as risk management. Hence, the internal control system is designed to administer the risk of failure to accomplish business objectives. Board of Directors The names and positions of Hai-O Enterprise Berhads executive officers (as of February 17, 2010) are listed below: Table 1: Hai-Os Board of Directors Name Position Y. Bhg. Tan Sri Osman S. Cassim Chairman, Independent Non- Executive Director Tan Kai Hee Managing Director, Non-Independent Director Datin Sunita Mei-Lin Rajakumar Independent Non-Executive Director Tan Keng Song Executive Director, Non-Independent Director Chia Kuo Wui Executive Director, Non-Independent Director Y. Bhg. Dato Abdul Rani Bin Mohd Razalli Non-Independent Non-Executive Director Lim Chin Luen Independent Non-Executive Director Quek Ah Ba Independent Non-Executive Director Source: Adapted from http://en.hai-o.com.my Profile of the Board of Directors Y. Bhg. Tan Sri Osman S. Cassim (Chairman, Independent Non-Executive Director) Tan Sri Osman graduated from University of Malaya, Singapore with an Honors Degree in Arts. He later attended the Advanced Management Programmes by Harvard Business School, Boston in 1984. During his 30 years career in public sector, Tan Sri Osman used to serve as Secretary General in the Ministry of Labour, the Ministry of Information, and Ministry of Home Affairs. He was elected as the Director General of the Public Services Department Malaysia in 1980. Later in 1988, he was appointed as the National Advisor to the General Electric International (USA) Currently he is the Vice President in the Court of Fellows of Malaysia Institute of Management. Tan Sri Osman was also the Chairman of Southern Bank Berhad from 1990 to 2005. He joined Hai-O Group and become the Chairman on 31 January 2005. Tan Sri Osman is also the Chairman of the Remuneration and Nomination Committee of Hai-O Group. Tan Kai Hee (Managing Director, Non-Independent Director) Mr. Tan Kai Hee is one of the founders of the Group. He is also the main policy and decision-maker. Mr. Tan has more than 33 years of experience in the trading business. In August 2006, he attended China Market Study Tour Program which was carried out by Beijing International MBA, Peking University. Mr. Tan is also an avid social worker for the past 35 years. As also a founder of Malaysia-China Friendship Association (PMC), Mr. Tan acts as the Secretary-General. He is also the founder of Malaysia-China Medicine Health Product Association (MCMHPA), Malaysia-China Chamber of Commerce (MCCC) and Malaysia Ru-Shang Social Association. Among others, Mr. Tan is also the Chairman in the Trading Services of the Malaysia China Business Council (MCBC) and the Advisor for the Federation of Chinese Physicians and Medicine Dealers Association of Malaysia (FCPMDAM). Mr. Tan holds directorship in Hai-O Raya Bhd. as well as a few other private limited companies. He was selected to the Groups Board o n 30 August 1975 and is also a member in the Remuneration and Investment Committee. Mr. Tan is the father of Ms. Tan Keng Song, who is the Executive Director of Hai-O Enterprise Bhd. Datin Sunita Mei-Lin Rajakumar (Independent Non-Executive Director) Graduated from University Bristol, United Kingdom, Datin Sunita holds a Bachelor Degree in Law. She is the Member of Institute of Chartered Accountants of England and Wales, earning her qualification certificate in 1994. She used to work for Ernst Young, London as the Audit Manager. She also used to be the Manager in RHB Sakura Merchant Bank, Kuala Lumpur. In addition, she used to work in Corporate Finance as the Vice President at Petra Technologies and was appointed as the Director of Corporate Finance at Southern Plastic. She also used to work for MIMOS Berhad as the Venture Capital Consultant before joining the Groups Board on January 2009. Datin Sunita is also a member of the Groups Audit Committee. Tan Keng Song (Executive Director, Non-Independent Director) Ms. Tan Keng Song holds a Bachelor Degree in Commerce from University of Western Australia. Majoring in Marketing and Management, she used to work for UMW Group. She joined Hai-O Group in 2000 as the MIS Executive at Hai-O Raya Bhd. Later she was promoted to the head of the Groups IT and MIS division. Currently she is leading the Business Administration, MIS and Human Resources Department and is a member of the Investment Committee. Ms. Tan joined the Board on 2001. She is the daughter of Mr. Tan Kai Hee, the Managing Director of Hai-O Enterprise Bhd. Chia Kuo Wui (Executive Director, Non-Independent Director) Mr. Chia Kuo Wui obtained his Bachelor Degree in Accounting at Curtin University, Australia. Later he continued to earn his study MBA from Charles Stuart University at Help University College Kuala Lumpur. Mr. Chia joined Hai-O Group in the Corporate Planning and the Investor Relation Department. Holding key positions in some of Hai-O Groups, he also holds the directorships in a few other private limited companies. Mr. Chia Kuo Wui was appointed to the Groups Board on 14 November 2008. Y. Bhg. Dato Abdul Rani Bin Mohd Razalli (Non Independent Non Executive Director) Dato Abdul Rani obtained his Senior Cambridge Certificate in 1952. He used to serve the Government Royal Custom Excise, Malaysia as the Deputy Director General. He later ventured into commercial business in the fields of shipments, transportation, warehousing, and manufacturing. Dato Abdul Rani joined Hai-O Group on 1995 as the Executive Director. He was also a member of the Investment Committee of Hai-O Group and was re-designated as Non Executive and Non Independent Director in 2003. Lim Chin Luen (Independent Non-Executive Director) Mr. Lim Chin Luen has been involved with the trading of Chinese traditional medicine and herbal products for over 15 years. He also owns a nourishing food and noodles stores in Singapore. Mr. Lim joined the Groups Board in December 1997. He was also a member of the Audit, Remuneration and Nomination Committee of Hai-O Group. Quek Ah Ba (Independent Non-Executive Director) Mr. Quek Ah Ba served as an Accountant and Operational Manager in many companies. He also served two of the Securities firms, Noone Co Sdn Bhd from 1980 to 1983, and C.S. Securities Sdn Bhd from 1986 to 1989. Mr. Quek was a member of Australia Society of Accountants (A.S.A.) and CPA (Australia). He joined Hai-O on 2001 and became the Chairman of the Audit Committee. In addition, Mr. Quek is also a member of the Nomination Committee.